The term marketing is so broad, it covers many different aspects and there are lots of ways companies and brands can market themselves. So here are just some of the basics of the wonderful world of digital marketing and how it can help you and your business.
What is it?
Digital marketing is the promotion of your products or brand via electronic digital media. Instead of using traditional marketing methods like direct mail, flyers, or printed adverts it means using the internet and other digital aspects such as mobile, radio and TV to promote and advertise.
What are the advantages of digital marketing?
Monitor and analyse
Digital marketing allows people to monitor how their campaigns are performing and how much engagement they are receiving, pretty much in real time.The internet is an ever-evolving source of interaction, news and shopping amongst so much more, and now brands have the ability to clearly see the impact they are having. This also allows companies to alter their strategies and campaigns with immediate effect if something isn’t working.
Personal and greater engagement
Digital marketing provides a huge overall increase in brand engagement. Via the means of social media, brands can engage with their customers, offering them personal attention and relevant content and information. For a consumer, receiving an email personally addressed to them can make all the difference.
Your business or brand now has the ability to be seen anywhere in the world. Using social share buttons on your website or blog, means users will end up sharing it to all their followers and this could lead to content going viral. If you’re still not sure, all you have to look at is how quickly news brakes online to understand the power of social sharing.
If you were to optimise your site with Seach Engine Optimisation (SEO) this opens up even more exposure, which then results in a long term Return On Investment (ROI). Ultimately meaning the whole thing will be fairly low cost to maintain.
A major winning factor of digital marketing is the massive reduction in cost from traditional marketing methods. It doesn’t cost anything to use the basics of social media or to send emails. But you can really add value to both of these with the use of eye-catching design and plenty of call-to-actions.
Digital marketing can mean that brands have the ability to control who sees their content.They can choose locations or people who work in certain fields or locations, or even choose to send an email to someone in particular.
One of the biggest advantages of digital marketing is that it’s not intrusive. For example, people hate receiving telesales at inconvenient times, but now they can decide what they want to see online. Consumers choose to click a link or choose whether to read about products or services.
For all brands and businesses, digital marketing is easily one of the best routes to go down and should be considered when you’re looking to increase awareness, engagement and reduce cost.
A custom app and mobile website is not just for business. It’s perfect for associations, organizations, families, and yes, even to keep in touch with your friends instantly. With a professional appmakr you can utilize this powerful tool in many ways.
The smartphone industry is quickly replacing PC’s and laptops as the communication method of choice. If you are marketing anything or just building a brand for your own personal services, you will want to get your customized app on as many phones as possible.
Creating an app also acts as a mini website with up to 6 pages to fill with content of your choice including pictures. Included within the mobil app is the ability to text message your customers. Text messaging is critical to your mobile marketing strategy. Right now today, and the stats are there to prove it, 95% of all text messages are read within five minutes if receipt.
You can even let people subscribe to your text messages without having to download your app by the use of Free QR codes (quick response). With a mobile appmkr you have access to a free qr code generator to help assist in advertising your product or services. All your customer does is “scan in” the QR code using his or her smart phone… no need to type in an address, and no need to type out a text to subscribe to your service! Just imagine having a simple QR graphic on your business cards, or a storefront window, or in all your print advertising… even your stationery, inviting your customers to simply scan it in for immediate access! This way you can integrate all of your offline marketing and promotion with your Mobile Marketing strategies!
Best part of a mobile app is the ability to customize it..Once your phone application is built, you will be given special access to your own control panel and it’s simple, really. This program has been designed not for the technogeeks, but for everyone. Most mobile app creators can build an app in minutes. All you have to do is submit content, graphics, and pictures and you’re done. Promote your app and make money.
Your custom phone app will set you apart from everyone else. It has a “Wow!” factor. It has a sizzle factor. You simply must be part of the ‘in’ crowd, and with our unique program, you’ll be way ahead of the curve.
Building top membership sites can be an exciting, entertaining and profitable adventure, you just need to creatively shift your local community online. A process that can help revive your community.
It’s time that we actually take a few steps back and absorb what’s going on in the world around us. Surveys are telling us that over 84% of adults connect to the Internet for at least 4 hours every day. Showing that Internet usage is on a steady increase. It takes an even larger jump when looking at younger generations.
We’ve reorganized our lives around the conveniences of the Internet. Shopping, information, networking are all at our finger tips. But have we done a good job bridging the Internet with our local communities?
In my own local community, the businesses and residents have definitely seen better times. Many businesses are hanging on for dear life as potential customers rush to spend their money on the Internet. These businesses, who used to have just one or two local competitors, now have to compete against thousands of online businesses who can provide similar services / products for less.
Are we sacrificing a unique community connection for discount prices? Do we no longer care about the “personalized service” that small local businesses can provide? Doesn’t that count for something?
People are also spending less time actively engaging with their community. Video games, movies, television and the Internet are consuming more and more of people’s time. The conveniences have made parents numb to the fact that their kids hardly go outside and play. Better yet, that they don’t go outside and play with their kids. Is this how we want to use technology, to suffocate our core relationships with people we love?
So what’s the solution? We need to take our local community online, which will create top membership sites that will be great for our local community.
What if you could build a membership site that would promote the talents of residents within your local community. They could actively participate by adding their own unique entertaining content. In addition you allow residents to use your membership site to produce new events, promotions & campaigns. Businesses could partner with the residents and even employ their talents to help promote its services and products. Just by doing that, businesses will be able to connect on a deeper level with the network of those partner residents. Think about it, most people have at least 400 fans and followers that they would share a “Local commercial” with if they were in or helped created.
Having a local community membership website would benefit everyone; residents could showcase talents & skills, businesses could incorporate locals into their promotional efforts giving further reach and you would be the owner of one of the best top membership sites possible.
ULiveWV.org, a local community website for the Eastern Panhandle of West Virginia, is testing this concept right now. With an official launch planned in 2015, ULiveWV.org aims to build an online community using the talents of its local residents. The goal is to create unique events, entertainment and productions that the whole community can participate in.
Are you willing to invest in a more long-term and reliable organic traffic source for your website? Then let’s look at a search engine that can assist you in increasing your traffic.
Interview an Influencer or Get Interviewed by a High-traffic Website
Have you heard of Tim Ferriss, the author of the Four-Hour Work Week?
His podcast is nowadays a staple content type that he provides to his viewers. Tim’s show has world-class performers who share their insights on a variety of topics, and he is well-liked on social media. Do Tim’s fans enjoy the show? So far, the show has received over 50 million downloads. On most days, it’s the most popular business podcast on iTunes.
Interviews, whether on video or audio, are inherently conversational, lively, and engaging. The great aspect is that it’s a win-win situation for both sides. The interviewer is exposed to a new audience, while the interviewee is able to provide his website visitors with new fascinating and authoritative information. You can ask an industry influencer to share your interview with their followers on social media if you interview them. Consider the organic traffic you’ll get from their social media followers, which number in the hundreds of thousands. Consider the level of interest generated by a prior Derek Sivers interview on the Tim Ferriss Show. Derek shared the show’s URL with his 283K followers on Twitter. It won’t hurt if you establish a relationship with the influencer as a result of the interview.
Similarly, being interviewed by a high-ranking website can result in a significant increase in search engine traffic. Harsh Agrawal’s blog, Shoutmeloud, received 35,000+ views in a single day after he was profiled by YourStory. That was the blog’s most popular search engine traffic source (with 600,000+ monthly visitors). Because interviews provide consolidated value, they can be used as a long-term lead generating source for your company. Consider how many bloggers you’ve learned about through interviews on YouTube and other high-authority websites.
You may also conduct a Reddit AMA if you have a very compelling storey to tell. Mateen’s AMA got about generating $85,000 in profit by selling TeeSpring shirts/hoodies received 2000 page views. He also boosted the number of visitors to his website on a daily basis.
By registering as a source with HARO, you can also answer queries from journalists. On HARO, Christopher from Snappa came across this question from Inc Magazine about the future of content marketing. He swiftly responded with a thorough response. He was mentioned in Inc a few weeks later as a result of this. HARO is an excellent strategy to have your brand mentioned on authoritative news sites such as Entrepreneur and Inc. Those backlinks will enhance your search engine traffic and increase your marketing strategy by improving your reputation in Google’s eyes. Contact an SEO agency to find out how you can do this and how they can manage it for you while you work on the bottom line of your business.